In this series of three posts, we hope to give you a good understanding of thriving in the digital landscape, the basics of digitising your art and setting a solid foundation for successful online sales.
Understanding the Digital Landscape
The transition to the digital art market offers a plethora of opportunities for artists. Unlike the conventional gallery setting where physical presence and local clientele dominate, the digital market opens up a global audience. Artists can now reach art lovers, collectors, and enthusiasts from all corners of the globe who browse online galleries, social media platforms, and art e-commerce sites. Recognising this shift is essential, as the strategies that work in traditional settings might differ online.
The digital art market is also characterised by its fast pace and the ability to instantly share and sell art. This immediacy can be a significant advantage for artists looking to capitalise on trends or get immediate feedback on their work. Moreover, online platforms like LettsArt allow for the integration of various multimedia elements and backstories which can enhance the art’s narrative and engagement.
Digitising Your Art
Transitioning your artwork into a digital format involves several key steps to ensure the highest quality reproduction. First, capturing your art through high-quality photography or scanning is crucial. Artists should consider investing in a good DSLR camera or hiring a professional photographer who specialises in artwork photography. The goal is to achieve images that are sharp, well-lit, and true to the colours and textures of the original piece.
Lighting plays a crucial role in photography. Natural light is often recommended as it provides the softest and most natural-looking outcome. However, consistent soft artificial lighting can also be effective, especially for avoiding shadows and highlights that distort the appearance of your art.
In our next post in this series we’ll be providing you with detailed insights into setting up and promoting your online galleries using LettsArt’s straightforward tools, ensuring you can confidently manage your digital presence.
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LettsArts is a powerful tool for artists of all styles to show, share and sell their art online. Perfect for artists with zero tech skills, our no-code, AI software lets you take control of your online presence and build sustainable success through direct sales. Just go to https://www.lettsart.com/start/.
