Selling art directly via Instagram has undoubtedly become harder. No longer can you just post art with hashtags and expect buyers to come flooding in. You have to work harder to build your following. Plus you need a seamless way to fulfil the ultimate goal - art sales! However the platform still presents amazing opportunities for artists especially when used in conjunction with LettsArt. So here are our lucky 8 tips for artists on using Instagram:
Showcase Your Unique Style.
Instagram is a visual platform, so make sure your feed reflects your unique artistic style. Consistency in your colour palette, subject matter, and style will help followers recognise your work at a glance.
LettsArt can help easily categorise and organise your work using our inbuilt AI to automatically create tags for each of your artworks. These tags can help present a cohesive portfolio online by uncovering themes or styles previously unseen by you. Think of it like your own assistant providing helpful hints and tips.
Post Regularly.
Consistency is key on Instagram. Posting regularly keeps your audience engaged and helps grow your following. Aim for at least a few posts per week, but make sure the quality remains high. And whenever you create a post, also make sure you share to your Stories at the same time. Every little helps!
Engage with Your Audience.
Instagram is all about engagement.
Reply to comments, ask questions in your captions, and engage with your followers' content. And to break out of your existing follower community find other accounts relevant to you (use the Instagram search functionality) and comment on other accounts, creating awareness of your work in other channels. Building a community around your art fosters loyalty and encourages followers to spread the word.
Use Hashtags Wisely.
Hashtags are essential for reaching a broader audience. Research popular and niche hashtags related to your art to increase visibility.
To help, LettsArt can suggest relevant hashtags via our AI-generated tag functionality, based on your artwork and current trends, optimising your reach on each post.
Tell a Story with Your Captions.
Captions are your chance to share the story behind your work, your inspiration, or the process. A compelling caption can make your posts more engaging and memorable.
LettsArt offers caption suggestions via our AI-generated description functionality, helping you craft engaging narratives that complement your visuals.
Collaborate with Other Artists.
Collaborations can introduce your work to new audiences. Partner with other artists or creatives for joint projects, shoutouts, or takeovers to expand your reach.
LettsArt has a featured gallery section that can help you connect with the 500+ artists using LettsArt, find collaboration opportunities, and cross-promote your work.
Promote Your Work.
Don’t be shy about promoting your work. Whether it’s a new piece for sale, an upcoming exhibition, or a new collaboration, let your followers know how they can support you.
Capitalise on Direct Art Sales.
Instagram is just one digital channel for your art (also consider X, Facebook, Tik Tok etc.). Managing across all these channels can become an admin nightmare, so make sure you make it easy to facilitate art sales.
Have all your artwork in one place - LettsArt - then add your LettsArt gallery link directly in your bio, and in every post add something like "Buy my work direct! Link in bio". Buyers can go directly to your gallery, place an order and LettsArt will handle the order processing including taking payments. What's more, funds will go directly to your account!
By using these Instagram tips together with LettsArt, you can optimise your social media presence, grow your audience, increase art sales and enhance your art career. Not on LettsArt? Sign up today!
