Logo of LettsArt, with Grey Letts and gold Art
How to Build the Ultimate Online Art Gallery using LettsArt


LettsArt's no-code AI software helps thousands of artists and gallerists build amazing online art galleries - here's how.

Building an online art gallery is not a trivial exercise. Some of the most successful online galleries have spent many years and millions getting to where they are now. What is so extraordinary about LettsArt is how it uses the most advanced technology, that White Cube, Hauser & Worth or Saatchi Art would be envious of, to enable any artist, independent gallerist or art dealer to easily and cost effectively build their own branded art gallery or art marketplace. A White Cube by anyone, as it were.

In fact, one of the challenges of LettsArt's tech is that it is too powerful. It makes building something extraordinary, once reserved for elite galleries and museums, practically trivial. Our job at LettsArt is to help our users use our tech in the best way possible to build something extraordinary. An online art gallery that is easy to build and operate, that any user can be proud of, and that helps them sell more art and make more money is the goal.

To help you, here's a quick guide to building the ultimate online art gallery:

  • Write a powerful 'About Page'. Ideally it should be around 250 words. It really helps visitors if you position your art or artist gallery effectively. Describe what you bring to the art world that is unique - going a bit beyond a standard artist bio or gallery description. Tell people what's special about you and your gallery. After you've finished your description choose an image for your About page that best reflects these words. It could be one of your artworks, a photo of yourself, your studio or gallery. Take a look at some Featured galleries that use LettsArt to get ideas.
  • Choose your art carefully - building a great online art gallery is all about showing and organising the art you show and sell. Be your own curator. Show your best art. LettsArt's software helps you organise art 3 ways - Featured Art, one-off art piece and Art Collections. The rule of thumb we recommend is to organise your art in Collections. As an artist, Collections are groups of your work by genre, series, or exhibition. If you are a gallerist or art dealer, Collections can be organised by artist or exhibition name.
Claudine Mann Art Gallery at LettsArt - screenshot
Claudine Mann Art Gallery using LettsArt
  • Setting up Art for Sale and the payment process. To make art available for sale click the Selling tab in your gallery Dashboard. We partner with Stripe for secure payments. Once you've set up Stripe within the LettsArt environment price your art and add delivery details. Get a feel for the art market and prices by looking at Featured art from other galleries using LettsArt.
  • Feature your best art and put your hottest art on sale. Sometimes more is less. Making new art available on sale is just a few clicks away. Plus, you can move tiles of artworks and Collections around by dragging and moving them.
  • Write descriptions of your artworks and Collections. A picture tells a thousand words, but your art also needs descriptions! The buyer wants to know the media used and the size of the piece. Use LettsArt AI to auto-generate curator quality descriptions that you can edit. Also, be careful to add accurate tags which help with searching and categorising your art. Did you know our art intelligence can auto-generate tags as well as descriptions?
LettsArt Featured Art - screenshot
Featured Art from select galleries using LettsArt
  • Follow the LettsArt guide to Getting Started. Our guide to Getting Started with LettsArt is essential. Our weekly emails are full of special hints and tips. Make sure they're not going to your email spam filter.
  • Add Posts to tell your stories, share works in progress and 'behind the scenes' anecdotes. Add Posts that get published to your gallery and auto-generated as an email newsletter direct to your Followers inboxes. Add Collectors email addresses to your Collector list for better Collector Relationship Management.
  • Use LettsArt AI and Community features. LettsArt AI and its growing community features will give you a real edge in the market. Make sure to use them fully. Share your art, Collections and posts (they are all link enabled) on social media.
  • Take advantage of LettsArt's new tech features as they are released. The reason why you use LettsArt to power your online art gallery or marketplace is because it has the best tech in the industry. Take advantage of it. And if you have new ideas or suggestions use the Feedback feature in your Dashboard. Keep an eye out for new releases and features. Today your LettsArt Dashboard can be upgraded to make your art available in your own branded gallery with your own domain. In 2025 your LettsArt dashboard will also enable you to make your art available in other connected art galleries and digital art marketplaces by the click of a button. We're always working on your behalf to make LettsArt the best way to manage, distribute and sell your art.

We're here to help our users spend more time making or curating art - we'll take care of the rest. Our tech and team has your back. After all, the art world is challenging enough. Building your online art gallery with LettsArt is a process - creating and launching it is just the start. Managing, promoting and monetising your gallery takes some work - but the LettsArt team, LettsArt AI and our growing community of users are here to help you every step of the way.

If you are an artist or gallerist go to www.LettsArt.com and learn more. You can be using all of LettsArt's features for your art business today.

Software for great artists and gallerists
menu-circlecross-circle