The global online art market reached $12.4 billion in 2023, with digital art sales accounting for a rapidly growing segment of this ecosystem. Yet many artists capture only a fraction of this value due to platform limitations and ownership challenges.
Part of this challenge is navigating the numerous options available, including creating and selling Non-Fungible Tokens aka NFTs. There's no doubt like any "gold rush" there are bad actors, and many artists feel NFTs are a no-go-area due to scams and unreliable sites.
However LettsArt is here to transform this dynamic by leveraging NFT and blockchain technology to restore artist control and ownership.
LettsArt is the easiest and most secure way to create and load NFTs and one of the only systems that can price and sell NFT art in your currency of choice, paying the funds whether it be £, $, € or other currencies directly into your bank account. LettsArt's software takes care of any crypto exchange into local currency so you don't have to worry. It's the most buyer friendly way to sell digital art, giving you total control
Before we go on, its important to stress that NFTs are just one approach to art sales using LettsArt. In fact there are broadly three options:
NFT art is more secure for the creator but it's for you to decide if NFTs are the right option. Our view is NFT art for physical artists is both an interesting new media and not just for digital art, but also a new, digital approach to artists' prints.
Think of an NFT as a digital certificate of authenticity for your artwork that lives online.
When you create physical art, like a painting or sculpture, there's only one original. People recognise its value because it's unique and can't be perfectly duplicated.
But with digital-only art, your artwork can be copied infinitely with a simple right-click. This has made it challenging for digital artists to establish value for their creations. This is where NFTs transform the game for you as an artist.
An NFT is like a signature that can't be forged. When you create (or "mint") your digital artwork as an NFT on LettsArt, you're essentially signing it with an unforgeable digital signature that:
It makes your digital work unique and valuable. While anyone can still view or save a copy of your digital artwork, only one person can own the authentic, artist-verified original. Just like in the traditional art world.
Many artists approach NFTs with scepticism, often based on misconceptions about how the technology works.
Myth: "NFTs are just a speculative bubble"
Reality: While early NFT markets experienced volatility, the underlying technology provides genuine utility for artists. LettsArt focuses on sustainable value creation through authenticated digital ownership, not speculative trading.
Myth: "NFTs harm the environment"
Reality: LettsArt utilises energy-efficient blockchain solutions that consume a fraction of the resources used by older systems. Your digital footprint remains minimal while your creative footprint expands.
Myth: "Artists don't maintain control of their work"
Reality: LettsArt ensures you retain complete creative ownership. The software simply provides the infrastructure for you to authenticate and monetise your unique creative vision, including secondary sales.
Every NFT you create on LettsArt receives a secure, tamper-proof certificate of authenticity. This verification creates scarcity in the digital realm, allowing you to:
LettsArt employs cutting-edge technology that works invisibly in the background, letting your art remain the focus. If your Collector is buying digital art from you then LettsArt's software takes care of the entire process from buying to delivery to collector management. After you load your digital art it is placed into LettsArt's secure digital vault system and only released to the buyer after payment has been received. It is a private and secure way to sell any kind of digital art, plus digital posters and prints. You can read more about how LettsArt handles selling art, in a previous blog post.
The digital revolution challenged traditional art markets, but LettsArt provides the tools you need to thrive in this new landscape. Your artistic vision deserves protection, recognition, and fair compensation. LettsArt delivers the technological infrastructure to secure these fundamentals while you focus on what matters most - creating exceptional art.
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