For artists looking to take their business online, there are three broad options when it comes to technology: signing up with an online marketplace (like Saatchi Art), using a website builder (e.g. WordPress), or leveraging LettsArt’s no-code AI software. 

Let's explore these options and see why LettsArt stands out as the best choice.

1. Signing Up With An Online Marketplace

Pros:

• Easy Setup: Marketplaces provide a ready-made platform for artists to showcase their work, eliminating the need for complex setup.
• Built-In Audience: These platforms attract art buyers globally, providing immediate exposure to a large audience.
• Marketing and SEO: Marketplaces often handle marketing efforts and SEO, helping your art get discovered.

Cons:

• High Competition: With thousands of artists on the same platform, standing out can be challenging.
• Commission Fees: Marketplaces usually take a significant cut from sales, reducing overall earnings.
• Limited Control: Artists have limited control over the presentation and pricing of their work.
• Walled garden: Artists buy into what the marketplace itself can do and are limited in distributing their art loaded in one marketplace to other marketplaces. Meaning artists commonly have to maintain accounts on several platforms, creating an unnecessary admin overhead.

2. Using a Website Builder 

Pros:

• Customisation: Website builders like WordPress offer extensive customisation options, allowing artists to create a unique online presence.
• Full Control: Artists have complete control over their website, from design to pricing and sales policies.
• Scalability: Websites built on website builder platforms can scale with additional plugins and features as the business grows.

Cons:

• Technical Skills Required: Setting up and maintaining a site requires some technical knowledge or the cost of hiring a developer.
• Time-Consuming: Managing a website, including updates and security, can be time-consuming.
• Marketing and SEO: Artists need to handle their own marketing and SEO efforts to attract visitors.
• No Art-related Updates: Web builders are generic pieces of software. They do not cater for art-related needs such as different form factors (e.g. diptychs and triptychs), managing collections or integrating to leading art marketplaces.

3. Using LettsArt's No-Code AI Software to Manage, Distribute and Sell Art

Pros:

• All-in-One Solution: LettsArt combines the best features of marketplaces and website builders, offering a “one stop shop” for managing, distributing and selling art.
• Ease of Use: Designed specifically for artists, LettsArt requires no technical skills, making it easy to set up and manage. And many standard, repetitive tasks such as tagging and describing artwork are automated via AI too.
• Direct Sales and Payments: Traditional galleries often take a significant cut from art sales. With LettsArt, artists keep a minimum of 87.5% of every new sale. Artists can set their own prices, run promotions and receive payments directly, keeping more of their earnings.
• Resale royalties: Traditional galleries don’t offer royalties on future resales, but with LettsArt artists also receive royalties from resales of NFT artworks, maximising future potential art sales.
• Collector Engagement: LettsArt includes tools for social media integration and email marketing, helping artists build and engage with their audience.

Cons:

• You Build Your Own Network: LettsArt, whilst powerful, is not a marketplace, so those looking for a ready-made audience of buyers need to look elsewhere. 

Why LettsArt is the Best Option

LettsArt stands out as the superior choice for artists aiming to build a sustainable online business. It offers the perfect balance of ease of use, control, and comprehensive features tailored specifically for artists. Unlike online marketplaces, LettsArt doesn't limit artists with high competition and commission fees. Compared to website builders, it eliminates the need for technical skills and ongoing maintenance, allowing artists to focus on their creativity.

With LettsArt, artists enjoy a seamless experience from setting up their online gallery to engaging with their audience and selling their work. The platform's integrated tools ensure that artists can manage their entire business from one place, making it the most efficient and effective way to build a thriving online art business.

Ready to transform your art business? Choose LettsArt and experience the future of art sales today. Sign up here.

Post Image : “The Invisible Cage” by Points Of Vi: https://pointsofvi.lettsart.com/social/artwork/artwork_mGewfUEOzve0ZmKaNfl7