As an artist or gallerist, marketing your art effectively can make a significant difference in building your audience and selling more works. With LettsArt, you have a powerful platform to build and manage your gallery, and you have spent time creating it, but the key to success lies in promoting it. Here's a comprehensive marketing plan to help you maximise your reach and connect with fans, followers, and collectors.
Start by integrating your LettsArt gallery into your social media profiles. Update the bio sections of platforms like Instagram, Facebook, Bluesky, X, and LinkedIn with a direct link to your gallery. Use clear calls-to-action, such as "Explore My Art Gallery" or "Shop My Latest Creations." This simple step ensures that your followers can easily access and browse your work.
If you already have an artist or gallery website, embed your LettsArt gallery or add a prominent link to it. Create a dedicated section titled "My Art Gallery" or just "Gallery" to drive traffic from your site to your LettsArt gallery, enabling collectors to view and purchase your works seamlessly. This integration enhances your online presence and ensures consistency across platforms. Equally, a growing number of artists and gallerists are using their gallery powered by LettsArt to replace their website. You can get your own custom link when you upgrade to Creator Plus (go to 'Subscription' in the left-side menu of your gallery Dashboard to upgrade).
3. Make sure you have loaded plenty of art and organised it well
Your online art gallery should be full of interesting art that has a clear theme to it and has been organised professionally in collections. Writing great descriptions for your art is also important. If you need help with descriptions LettsArt's Art Intelligence can step in and write curator quality descriptions for you, as well as adding tags to your artworks. LettsArt's Starter (Free) plan offers limited AI for a select number of artworks. For unlimited AI simply upgrade to Creator Plus.
Consistency is crucial when promoting your art. Share updates about new artworks, exhibitions, or milestones in your LettsArt gallery using the Posts feature. Add to this by posting direct to social media with engaging visuals, captivating captions, and relevant hashtags to reach a broader audience. Stories, reels, and posts highlighting your creative process can add a personal touch, fostering deeper connections with your followers. Engage with LettsArt's social media pages as well. Click the links in LettsArt's website footer.
Join art-related groups on platforms like Facebook, Reddit, and LinkedIn, and actively participate in discussions. Share your gallery link and highlight specific artworks when relevant. Collaborating with fellow artists and engaging in meaningful conversations can expand your reach within the art community.
Easily build an email list of fans and collectors and send regular newsletters, using the Post feature's 'newsletter' option, featuring your latest gallery updates. Include images of new works, event announcements, and exclusive offers to keep your audience engaged. One of the magical things about LettsArt is how it continuously builds your contact list. When a new visitor to your gallery clicks the 'Follow' button on your gallery homepage their name and email address is automatically added to your 'Collector' list (click 'Collector' in the left-side menu in your gallery Dashboard). You can also add your own Collectors and contacts email addresses directly.
Partner with other artists or galleries (check out our featured galleries on LettsArt) to cross-promote your LettsArt gallery. Hosting joint events or exhibitions can expose your work to new audiences and foster valuable relationships.
The mantra for success with an online art gallery built using LettsArt is simple: the more you share your gallery, the more followers and collectors you’ll add, and the more art you’ll sell. After all LettsArt's software is designed and built with one objective in mind - 'helping sell art better'. By combining consistent social media activity, strategic website integration, and active community engagement, you can turn your LettsArt gallery into a thriving hub for your art business.
If you are an artist or gallerist you can sign up to LettsArt today and get started for free.
