Adding a great gallery hero image is the first big step to selling your art online.

In the digital age, first impressions are everything - especially in the art world. When visitors land on an online art gallery, they should be captivated immediately. One of the most effective ways to achieve this is by featuring a striking hero image on the homepage. A hero image is the large, prominent visual at the top of a webpage, and in an online gallery like Romanowski Art , it serves as a powerful introduction to the artist’s world.

Why a Hero Image Matters

• Instant Impact & Engagement
  A great hero image grabs attention in seconds. It sets the tone for your entire gallery, drawing viewers into the gallery and making them want to explore further. Without a compelling visual, visitors might lose interest before 'Following' your gallery or browsing your wider art collections.
• Showcasing Signature Style
  The hero image acts as an artist’s visual signature. Whether it's a bold abstract painting, a striking portrait, or a conceptual masterpiece, this image immediately communicates the artist’s unique style and creative vision.

• Establishing Professionalism
  A well-chosen, high-resolution hero image adds credibility and professionalism. It signals to collectors, curators, and art lovers that the artist or gallerist is professional and trustworthy and has carefully curated their online presence. We mostly recommend using one of your most popular or exciting artworks, or a great photograph of your studio or physical gallery with the art front and centre.
• Enhancing Emotional Connection
  Art is about emotion, and the right hero image can evoke strong feelings in viewers. It invites them into the artist’s world, making them more likely to explore and, ultimately, invest in the work. Make sure to use one of your best artworks - one that is significant and makes a powerful statement, ideally stopping visitors in their tracks!

• Boosting Sales & Exposure
  In an online art gallery, a hero image isn’t just about aesthetics - it’s a marketing tool. A visually stunning introduction can make visitors stay longer, increasing the chances of followers, engagement, and sales.

TIP: You are prompted to add a gallery homepage hero image when you sign up to LettsArt - choose one that reflects the best of your art and makes an impact. If you have already added a hero image you can easily change it, resize or reposition it. Just go to 'Home' in the left-side menu in your Dashboard. From there click one of the buttons to 'Replace' or 'Edit' your homepage cover image.

For artists and gallerists, a gallery hero image is more than just decoration - it’s the gateway to their art. Choosing the right one can make all the difference in attracting and engaging an audience. After all, first impressions always count.

Thousands of leading artists and gallerists use LettsArt to sell art better online. Sign up for FREE at LettsArt.com .