A new generation of collectors wants to buy original art - but artists and gallerists need to make it easier for them to take the first step. For many people, buying an original piece of art still feels surprisingly intimidating. Where do you start? What should you look for? How much should you spend? What […]
The opening of The Light, a new centre for culture and contemporary art in Durham, offers an interesting example of how the experience of art is becoming broader. The £17m centre opened on 22 August in the former Durham Light Infantry Museum and Art Gallery. Its inaugural exhibition, Victory Over the Sun: Encounters with Light, includes […]
BBC Two's new series The Big Deal with Steph McGovern puts an unusual part of the art world centre stage: the business of representing and selling art. Seven pairs of aspiring art dealers are thrown into the contemporary art market and challenged to identify promising artists, negotiate commissions, understand what buyers want and, ultimately, make […]
More than 80 previously unknown artworks by novelist and philosopher Iris Murdoch have been discovered in a concealed attic room in her former Oxford home. The collection includes paintings, sketches, surrealist landscapes and what is believed to be Murdoch’s only known self-portrait. Twenty-five works are now being shown as part of Iris Murdoch Amongst the […]
For emerging artists, creating great work is only part of the challenge. You also need enough time, money, visibility and access to keep going until people start paying attention. A recent MoneyWeek article, “Who pays for emerging art and the artists who make it?”, puts some uncomfortable numbers behind that reality. It cites research showing […]
Artificial Intelligence has become one of the most talked-about technologies in the creative world. For many artists, however, the conversation often feels unsettling. Headlines focus on AI generating paintings, copying artistic styles or replacing creative professionals altogether. It's understandable that many artists are cautious. But that's only one way of thinking about AI. At LettsArt, we believe […]
Every successful gallery starts with a single decision: to share your work. What happens next - how you present it, price it, talk about it and grow around it - is what separates a quiet portfolio from a thriving art business. That's why we created The Definitive Guide to Gallery Success and its now available […]
If you're searching for the best way to sell art online , you've probably come across dozens of online marketplaces promising instant exposure and thousands of potential buyers. At first glance, they seem like the obvious choice. Upload your artwork, create a profile and wait for collectors to discover you. But ask many professional artists about their […]
You've built your gallery. You've organised your artwork. You've started attracting visitors and building relationships. Now it's time to grow your gallery into a professional art business. The good news? Growth doesn't always mean working harder. It means working smarter. Modern artists and independent galleries have access to tools that simply didn't exist a few years ago. Art […]
Creating great art is only half the journey. The other half is making sure people discover it. Many artists assume that building an audience requires becoming a social media influencer or spending thousands on advertising. In reality, the most successful artists simply make it easy for people to find them, remember them and return regularly. […]
