Creating great art is only half the journey. The other half is making sure people discover it. Many artists assume that building an audience requires becoming a social media influencer or spending thousands on advertising. In reality, the most successful artists simply make it easy for people to find them, remember them and return regularly. […]
When internationally renowned artist Ai Weiwei opens an exhibition, people don't simply come to view individual artworks. They come to experience a story. His new exhibition, Button Up! , at Aviva Studios in Manchester is his largest ever UK exhibition. Bringing together monumental installations, newly commissioned works and deeply personal themes, the exhibition demonstrates how […]
Every Collector Starts as a Curious Visitor Getting people to visit your online gallery is a huge achievement. But attracting visitors is only half the challenge. The galleries that consistently sell artwork are those that remove uncertainty, answer questions before they're asked, and make it easy for collectors to take the next step. Collectors rarely buy […]
Welcome to the second part of The Definitive Guide to Gallery Success . Creating great art is only part of building a successful online gallery. The way you organise, present and update your work has a huge influence on whether visitors stay, explore and ultimately become collectors. Think about walking into a physical gallery. The […]
Summer is one of the busiest periods in the UK art calendar. From regional galleries to open studios and major exhibitions, thousands of people are spending their weekends discovering new artists and exploring fresh creative ideas. A recent roundup of the UK's art scene highlighted the strength of this year's exhibition programme, with independent galleries, […]
Welcome to The Definitive Guide to Gallery Success , a new 15-step series on how to best maximise your LettsArt gallery. Whether you're an old hand at digital representation or new to the art world in general, we're sure you'll find some useful tips on how to build an online art business using LettsArt. This […]
A new exhibition, Gillian Ayres: A Life in Colour , has opened at The Box in Plymouth, celebrating one of Britain's most influential abstract painters. Spanning more than 70 years of work, the exhibition is a reminder that lasting artistic success rarely comes from following trends. Instead, it comes from developing a distinctive voice, refining […]
Summer is the perfect time to invest in your gallery. For a limited time, we're offering 20% off all new Creator Plus subscriptions when you upgrade before 31 July 2026. Creator Plus gives you more of the tools that help you build a professional online gallery and grow your creative business. You'll benefit from Reduced […]
Creating great art is only part of the journey. Building a gallery that presents your work professionally, connects with collectors and supports your creative career is equally important. That's why we've created the The Definitive Guide to Gallery Success. Over the coming weeks, we'll guide you through fifteen practical steps, delivered in five parts, that […]
The world's biggest art fair has made a clear statement about the future of art. At this year's Art Basel , digital art, AI-assisted creativity and screen-based works took centre stage as galleries and collectors demonstrated growing confidence in digitally created art. The message was simple: digital art is no longer a niche category. It […]
